OUR STORY
New Agenda has been outfitting college fans nationwide since 1992. Providing the same outstanding customer service as our parent company Perrin, New Agenda offers some of the fastest shipping and turnaround times in the industry, as well as a growing list of value-added services such as pre-ticket UPCs, folding, poly-bagging, pad printing, and more.
With licenses to over 100 universities, we design, decorate, warehouse, and distribute screen printed and embroidered collegiate apparel to airports, bookstores, sporting goods stores, and online retailers all over the country. Our 235,000 square foot facility incorporates all 250 employees, 19 automatic screen print presses, 168 embroidery heads, and all the inventory needed to decorate and ship our quality products.
Employee-owned, employee-driven
New Agenda runs on the hard work of its employees. This is why our employees are the owners that take pride in their work and go the extra mile for your success. We stand behind everything we do. Your satisfaction is our guarantee.
Mission Statement / Core Values
Recognizing that people are the most important, we endeavor to continually enhance the relationships with our employees, our customers and our suppliers. We challenge ourselves to be responsible to our people, our partnerships and our community. We pledge to constantly adapt and improve by investing in people and products. We commit to providing a fair and reasonable return under the highest ethical standards.
Integrity
We will maintain the highest level of moral character, honesty, and trust.
Teamwork
We will work together to achieve more.
Respect
We will honor the beliefs of those we work with and serve.
Service
We will exceed expectations in all we do.
Corporate Responsibility
As a key element of our overall business strategy, Corporate Responsibility (CR) builds on our long-standing values and ethical practices. Doing business responsibly, while engaging our employees and communities, is critical to the sustainability of our business, our staff, and our communities. CR engages our people, helps create efficiencies in our processes, and serves as a catalyst for growth.
Community Partnerships
New Agenda is honored to support numerous local organizations throughout the year such as:
- Allendale Public Schools
- Alpha Women's Center
- Bridgeway Community Center
- Centre De Sante Lumicre Icayes
- Comstock Park Athletic Boosters
- Comstock Park Rotary
- DA Blodgett- St. Johns
- Degage Ministries
- District Health Dept. #1
- Divine Providence Academy
- Family Promise of Grand Rapids
- Feeding America
- Gilead Adult Foster Care Home
- Global Faith Network
- God's Kitchen
- Heartside Community Store
- Hesperia Public Schools
- Holy Trinity Schools Faith Church of G.R.
- Inner City Christian Federation (ICCF)
- Kenowa Hills Athletic Boosters
- Matthew's House Ministries
- Mel Trotter Ministries of Grand Rapids
- Mel Trotter Ministries of Muskegon
- Middleville United Methodist Church
- Miller's Vets (Indiana Army Vet Home)
- Muskegon Covenant Academy
- Ronald McDonald House of West Michigan
- Ruthie's Community Closet
- Salvation Army
- Servant's Community Church
- Sparta Lions Club
- Sparta Moose Lodge
- St. Peter & Paul Church
- Veterans Home of Grand Rapids
- White Lake Assisted Living Center